Real Estate Lead Qualifier

The Problem

Summit Real Estate Group was receiving 200+ inquiries per week across their website, Zillow, and email. Every inquiry was manually checked by a coordinator who would Google the prospect, assess intent, and assign it to an agent. This took 30+ hours per week and hot leads often sat untouched for hours.

The Approach

1. 1

   Mapped their existing lead flow from all channels (website forms, Zillow API, email parsing)

2. 2

   Built an automated ingestion pipeline on Make.com that captures leads from all sources into Airtable

3. 3

   Used OpenAI to analyze each lead's message for intent signals, budget indicators, and urgency

4. 4

   Created a scoring algorithm (1-100) based on AI analysis + data enrichment (property type, location, budget range)

5. 5

   Set up automatic Slack notifications — hot leads (80+) ping the assigned agent immediately, warm leads go into a daily digest

Tech Stack

"The automation pipeline saved our team roughly 30 hours per week on lead qualification alone. We went from manually checking every inquiry to having AI-scored leads delivered right to our Slack in real time."